The Engagement Channel Model 2.0: Fun, Flow and Engagement
The Engagement Channel Model 2.0: Fun, Flow and Engagement
The Engagement Channel Model 2.0: Fun, Flow and Engagement
By Andrzej Marczewski
November 4, 2021
Summary
For the purposes of this blog, we will assume I like fun as do you and when I mention fun - it means something you will find fun! With that out of the way, here's the thing.
If you look at Flow or my Engagement Channel stuff, you will see that to enter flow and be truly engaged, the challenge of whatever you are doing should match or slightly exceed your current skill level.
Engagement Channel 3 500x500 The Engagement Channel Model 2 0 Fun Flow and Engagement As with my Engagement Channel model, you can soften the impact of a challenge being too much by adding meaningful rewards and you can soften the impact of your skills being greater than the challenge, by adding personal challenges.
Why? Because they are fun to play! Does this mean there is another dimension to the Engagement Channel or the our view on Flow? BJ Fogg If we look at BJ Fogg's famous Behaviour Change Model, we can see that there are three main dimensions in his B=MAP formula.
Fogg Behavior Model 500x333 The Engagement Channel Model 2 0 Fun Flow and Engagement Basically for a behaviour to happen, motivation, ability and prompts all need to align.
Well, I'm glad you didn't ask! The Engagement Channel Model 2.0 To simplify the original concept, what I am now proposing is that fun can act as a buffer between engagement, frustration and boredom, essentially widening the Engagement Channel.
Engagement Channel Model 2 0 500x497 The Engagement Channel Model 2 0 Fun Flow and Engagement Now, I am not trying to tell you what your users may find fun, what I am saying is the older I get, the more I realise that fun makes a huge difference to your motivation to do things, even if they are really hard or if they are slightly boring.
Reference
Marczewski, A. (2021, November 04). The Engagement Channel Model 2.0: Fun, flow and engagement. Retrieved December 17, 2021, from https://www.gamified.uk/2021/11/04/the-engagement-channel-model-2-0/