The Power of Gamification
The Power of Gamification
The Power of Gamification
By Samantha Barnes
April 7, 2020
Summary
Gamification describes the application of game-style mechanics to traditionally non-game contexts.
A 2019 article published in the Journal of the American Medical Association sought to assess the effectiveness of support, collaboration and competition within a behaviourally designed gamification intervention to increase physical activity among overweight and obese adults, using a sample of 602 participants who were entered into a 24-week game.
A 2019 "Gamification at Work." survey of almost 900 employees by cloud-based learning management system TalentLMS underlines just how pivotal gamification can be for better results.
Respondents said that gamification made them feel more productive and happier at work; 83 percent of those who received gamified training felt motivated; 61 percent of those who received non-gamified training felt bored and unproductive; 89 percent believed they'd be more productive if their work was more gamified; and 78 percent of respondents said that gamification in the recruiting process would make a company more desirable.
What's more, the survey found that gamification in the workplace significantly improved employee engagement, motivation and psychology.
Robinhood's "Aggressive tactics to attract inexperienced investors, its use of gamification strategies to manipulate customers, and its failure to prevent frequent outages and disruptions on its trading platform" were all cited in the complaint.
Robinhood's chief executive officer, Vlad Tenev, who appeared in front of the U.S. Congress in February to account for his company's actions during the GameStop trading frenzy in late January, insisted that Robinhood does not enable the gamification of investing.
Given the scrutiny that applications such as Robinhood now face, will we see a decline of potentially harmful uses of gamification commencing in the near future? Not according to Larry Tabb, Bloomberg Intelligence's director of market structure research.
Perhaps not surprisingly, gamification is proving crucial across numerous use cases while the COVID-19 pandemic keeps much of the global population at home and confined to the online world.
The power of gamification should not be underestimated.
Reference
Barnes, S. (2021, April 07). The power of gamification. Retrieved July 21, 2021, from https://internationalbanker.com/technology/the-power-of-gamification/