How Gamification Is Changing Advertising
How Gamification Is Changing Advertising
How Gamification Is Changing Advertising
By Ashira Prossack
May 27 2021
Summary
Gamification is more than just a passing buzzword - it's the future of many things, including advertising.
To learn more about this, I spoke with Matthew Pierce, Founder and CEO of Versus Systems, a company disrupting the conventional advertising world through gamification.
It's a more immersive experience for advertising and is especially popular with Gen Z and young Millennial consumers.
As ads become more interactive and more personal, they become more engaging.
Consumers spend more time seeing the brand and product being advertised this way without even realizing it, and the payoff dividends can be huge.
People are inherently more engaged when they're presented with a challenge, even when the reward is small.
Imagine if you could play as a community or on teams to win even bigger rewards - it ups the potential level of enjoyment for the consumer, and gets even more eyes on the brand.
MORE FOR YOU. Offers should be personalized, but not at the sake of privacy.
The issue of privacy is only going to continue to become more important to consumers.
Adding an element of interaction is a natural way to make anything more engaging, more personal, and ultimately more effective.
Reference
Prossack, A. (2021, May 27). How gamification is changing advertising. Forbes. https://www.forbes.com/sites/ashiraprossack1/2021/05/27/how-gamification-is-changing-advertising/