Understanding The Real Power Of Gamification
Understanding The Real Power Of Gamification
Understanding The Real Power Of Gamification
By Steve Banker
June 2, 2021
Summary
Last year, Manhattan Associates MANH introduced gamification functionality in their warehouse management system.
The gamification functionality is used to improve performance and employee retention in the warehouse.
Gamification "Uses game-based mechanics, aesthetics and game-thinking to engage people, motivate action, promote learning and solve problems." Professor Kapp's thesis is that gamification is "Based on sound, evidence-based motivational principles that have been shown time and time again to result in higher employee satisfaction and increase overall performance."
In theory, a gamification program will increase both warehouse associate retention and productivity.
Professor Kapp pointed out that when people are involved in a common activity, they can experience a feeling of "Healthy competition and comradery." Gamification can allow two people to compete on a leader board and message each other about their performance.
A properly designed gamification program aligns an individual's perception of their interest with the interest of organization.
Peter's product management responsibilities are for the labor management application which includes the gamification functionality.
You can design a program around LMS that does have gamification.
Steve: Advanced gamification can be done without engineered labor standards, and some productivity would occur.
In conclusion, these gamification programs are new; we don't yet have good data on whether well designed gamification programs do improve both productivity and retention of warehouse workers.
Reference
Banker, S. (2021, June 2). Understanding the real power of gamification. Forbes. https://www.forbes.com/sites/stevebanker/2021/06/02/understanding-the-real-power-of-gamification/