Language learning game Drops hits 25 million users
Language learning game Drops hits 25 million users
Language learning game Drops hits 25 million users
By Dean Takahashi
October 24, 2020
Summary
Drops made a game out of language learning, and it’s paying off. The company said it has hit 25 million users and reached a revenue run rate of $10 million.
This year, the Tallinn, Estonia-based company has seen an increase of 7.5 million users.
Learning to teach
Above: Daniel Farkas is CEO of Drops.
It’s been a long journey for Farkas and cofounder Mark Szulyovszky, who started the company in 2012.
Farkas is from Hungary. He learned English and then Spanish and found he enjoyed deconstructing languages.
“I realized that you need to pick up languages in order to have a decent shot at the global marketplace,” he said. “I realized that the foundations of language learning are the core vocabulary and building consistency.
Taking off
Above: Drops is in 250 countries.
Drops netted more than 900,000 downloads in its first year. It kept growing, and an Android app followed in 2017. The company has grown to include 23 people, mostly scattered around Europe, while Farkas remains in Hungary. The company still hasn’t raised any money.
Drops is free to use for 5 minutes a day. But you can buy the premium app on iOS and Android for $8.50 a month with no time limit.
Reference
Takahashi, D. (2020, October 24). Language learning game Drops hits 25 million users. Retrieved November 02, 2020, from https://venturebeat.com/2020/10/24/language-learning-game-drops-hits-25-million-users/