3 Ways to Introduce Gamification to Your CX Strategy
3 Ways to Introduce Gamification to Your CX Strategy
3 Ways to Introduce Gamification to Your CX Strategy
By Sarah-Nicole LeFlore
October 25, 2020
Summary
Adding game-like features to existing settings can bring about increased engagement from existing customers and attract new customers to your brand.
You can create competitions amongst customers, give them opportunities to earn badges and rewards, or simply introduce a bit of fun at different touchpoints.
Employee engagement and motivation are essential to how customers feel about your business, so using gamification amongst employees can be another effective way to use game design strategies to improve CX. Games aren't just for kids, so applying gamification principles to your CX strategy can be a really enjoyable way to increase engagement and satisfaction for customers and employees alike.
Below we discuss three opportunities where you can introduce gamification to your CX strategy.
There are so many ways you can introduce gamification to a loyalty programme.
Adding ways to gain points, stars, or rewards for spending and engaging with your brand makes customers more likely to continue to do so.
Loyalty programmes are the easiest place to begin introducing gamification to your CX strategy, as there are countless opportunities to be creative and impress your customers.
If you link gamification to your voice of the customer programme, you can reward employees based on customer feedback.
This is a great way to introduce personalisation to the customer journey, which is an important tool for increasing customer loyalty.
Be creative to see how gamification can fit into your CX strategy and help to reach your business goals.
Reference
LeFlore, S. (2020, October 25). Sarah-Nicole LeFlore. Retrieved November 14, 2020, from https://customerthink.com/3-ways-to-introduce-gamification-to-your-cx-strategy/