7 Winning Examples of Game Mechanics in Action
7 Winning Examples of Game Mechanics in Action
7 Winning Examples of Game Mechanics in Action
By Gabe Zichermann
July 6, 2011
Summary
Gamification is the use of game thinking and game mechanics to engage audiences and solve problems.
While some have criticized the concept of gamification as shallow or demeaning, the initial findings from gamification specialists are nothing short of astonishing.
Regardless of your business model, the following seven gamified innovations should inspire you to strategize via game analysis.
Veterans of the now defunct Dodgeball, succeeded with an ace in the hole: game mechanics.
Instead of depending on the action of the crowd to provide intrinsic reinforcement, Foursquare overcame the empty bar problem by becoming a single-player game.
In the process, Foursquare proved that location-based networking wasn't doomed to fail, that simple game mechanics can affect behavior, and that you can engage 10 million customers - all while raising $50 million.
Leveraging the game themes of tribalism and competition had an astonishing effect on behavior.
Game designer at MTV's San Francisco office, re-imagined the experience using game thinking.
They've utilized game mechanics such as points, challenges and rewards to drive breakthroughs.
Gamification spans the gamut - from the hundreds of startups that launch with game mechanics incorporated into their products, to the big brands that make gamification a hallmark strategy.
Reference
Zichermann, G. (2011, July 06). 7 Winning Examples of Game Mechanics in Action. Retrieved August 02, 2020, from https://mashable.com/2011/07/06/7-winning-examples-of-game-mechanics-in-action