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Bright-side and Dark-side Effects of Gamification on Consumers ‘Adoption of Gamified Recommendation

Bright-side and Dark-side Effects of Gamification on Consumers ‘Adoption of Gamified Recommendation

Bright-side and Dark-side Effects of Gamification on Consumers ‘Adoption of Gamified Recommendation

GamificationDave EngMay 12, 2023Gamification, behavioral reasoning theory, adoption of recommendation, double eleven, researchComment