A Serious Game as an Online Application for Dynamic Business Model Adaptation

A Serious Game as an Online Application for Dynamic Business Model Adaptation

A Serious Game as an Online Application for Dynamic Business Model Adaptation

By Ricarda Schlimbach, Benjamin Karatschinez, and Susanne Robra-Bissantz

Abstract

“Adapt or Die! is an educational online application designed in form of a serious game and aims for teaching and guiding the business model (BM) creation process in volatile, digital ecosystems. The prototype guides up to 20 players dynamically through the key building blocks of a digital BM and makes them solve quiz questions, adapt to change, understand evolutionary BM patterns, or master creative challenges together on the web. The artifact was developed following the Design Science Research paradigm as well as game design principles and gains from the positive effects of games to foster creativity, motivation, and multifaceted thinking. The interaction and dynamics in the application harmonize with the increasing market complexity and specifics of digital BMs in Digital Darwinism and are meant to create a vivid learning experience.”

Reference

Schlimbach, R., Karatschinez, B., & Robra-Bizzantz, S. (2022). A serious game as an online application for dynamic business model ... Retrieved June 22, 2022, from https://www.usf.edu/business/documents/desrist/paper_109.pdf

Keyword

Serious game, entrepreneurship education, digital darwinism, business model creation, evolutionary adaptation, research