Is Gamification Effortful? A Study in the Crowdsourcing Context

Is Gamification Effortful? A Study in the Crowdsourcing Context

Is Gamification Effortful? A Study in the Crowdsourcing Context

By Dion Hoe-Lian Goh,YiDan,TiantianHuang,MengtianZhang,Cheiand Sian Lee

Abstract

“Researchers have claimed that gamification adds to the workload of users, potentially influencing their perceptions of effort and performance expectancy negatively. Through an experimental study which compared a gamified and a non-gamified mobile app for crowdsourcing restaurant reviews, we found participants had similar perceptions of effort and performance expectancy, contrary to expectations,. Interestingly, participants perceived reviews in the gamified application to be more accurate. There were also more reviews made in the gamified application.”

Reference

Goh, D., Dan, Y., Huang, T., Zhang, M., & Lee, C. (2021, October 13). Is gamification effortful? A study in the crowdsourcing context. Retrieved February 22, 2022, from https://asistdl.onlinelibrary.wiley.com/doi/abs/10.1002/pra2.542

Keyword

Gamification, crowdsourcing, performance expectancy, effort expectancy, user study, research