7 P’s of Gamification: A Strategic Design Tool for Ideation of Gamified Solutions

7 P’s of Gamification: A Strategic Design Tool for Ideation of Gamified Solutions

7 P’s of Gamification: A Strategic Design Tool for Ideation of Gamified Solutions

Helder Ferreira, Catarina Roseira, Rui Patrício

Abstract

“The creation of a strategic design tool to develop multidisciplinary teams’ gamification capability can contribute to a better understanding of this concept, stimulate collaborative work, and contribute to the ideation of creative gamified solutions. In this context, the paper proposes a structured method - ‘7 P’s of gamification - which offers a broad and comprehensive perspective of gamification based on a step-by-step process. It allows team members with limited knowledge of gamification to understand it and start to use it in a real case scenario. This method was tested in a fully online workshop that challenged four teams (nineteen students in total) to ideate gamified solutions for a Lisbon municipality, which established the conditions and desired goals. The collaborative effort between team members and facilitators during the entire process was supported by digital collaborative tools (digital workspace and communication platform). Before the workshop, a training session was conducted with all participants, followed by a survey and semi-structured interviews, conducted immediately after the workshop. Based on the findings, it was possible to conclude that participants positively assessed the ‘7 P’s of gamification’ method. This type of approach engages participants in the ideation process and facilitates the ideation of gamified solutions. The presence of facilitators was also positively highlighted, which reinforces the importance of having this type of ‘actors’ when conducting gamification practices. Further research is needed to assess this method in other work contexts as well as the influence on adoption, implementation, and outcomes of gamification”.

Reference

Ferreira, H., Roseira, C., & Patrício, R. (2020, December). 7 P’s of Gamification: A Strategic Design Tool for Ideation of Gamified Solutions. In International Conference on Games and Learning Alliance (pp. 146-156). Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-030-63464-3_14