Digital devices are being increasingly adopted for learning and education purposes. Dr. Paul Mensink, professor at Western University, takes his students on a marine biology field course in New Brunswick every year.
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As a society with limited attention spans, these immersive experiences may be the answer to cultivating brand awareness and fostering consumer loyalty. Brands are using augmented reality and virtual reality to create more targeted and personalized experiences for their customers, while simultaneously increasing brand awareness and collecting real-time data on consumer preferences.
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