Business Design School: The Core Business Loop
Business Design School: The Core Business Loop
Business Design School: The Core Business Loop
By Sam Aquillano
February 5, 2024
Summary
Game designers generate the conditions for flow via a fundamental design concept called the core gameplay loop.
In return receives feedback that Updates their mental model and starts the loop all over again The core game loop is the element of the experience that one does most often.
Looking at Design Museum Everywhere, our core business loop was gathering people together.
How do you design and optimize the core business loops of your organization?
If you own a cupcake shop, social media marketing could be a loop to garner attention; if you're a coach, perhaps the thought leadership content you post on your blog elevates your coaching and expands your core loop.
How do you take things to the next level? Does your core business loop kick off another loop or loops? Maybe your cupcake shop has a cupcake of the month membership program, or your executive coaching business needs a recommendation loop to drive new clients to the core of your business.
An excellent place to start is where the loops connect and overlap - you can design the transitions to ease your customers from loop to loop in a continuous value-creating/capturing cycle.
Reference
Aquillano, S. (2024, February 5). Business Design School: The Core Business Loop. PRINT Magazine. https://www.printmag.com/design-business/business-design-school-the-core-business-loop/