Are Games the Secret to Better Company Training?
Are Games the Secret to Better Company Training?
Are Games the Secret to Better Company Training?
By Wei Cai
February 17, 2024
Summary
KPMG in 2016 began rolling out a gamified training platform to educate employees about the firm's broader offerings in the hopes of making them more aware of potential services they could offer clients.
Employees weren't required to take part in the gamified training, but those who did "Raced around the world" by answering questions about KPMG's offerings.
Offices with more engaged employees-as measured by the percentage of employees willing to log onto the platform and how quickly they did so-increased overall fees collected from clients by 16% more than offices that used the platform but had fewer engaged employees.
At KPMG, we found that the offices with the highest partner-participation rate in the training increased fees collected from clients by as much as 19% more than offices with lower partner-participation rates.
A long-term approach also gives leaders ample time to solicit employee feedback about the training platform and make adjustments.
Focus on officewide outcomes the best way to judge whether gamified training is working is to focus on officewide performance, rather than improvements in individual employees or certain groups of employees.
Investments in employee training and development don't operate in isolation.
Reference
Cai, W. (2024, February 17). Are Games the Secret to Better Company Training? WSJ. https://www.wsj.com/tech/corporate-training-gamification-research-5134e2b0