How video game training can boost employee performance
How video game training can boost employee performance
How video game training can boost employee performance
By David Brancaccio and Alex Schroeder
October 25, 2023
Summary
Employees at the professional services firm KPMG brought in more clients and more money through fees after completing new training.
David Brancaccio: So in-service training for employees, I mean, since time immemorial, giving a trophy for salesperson of the month - that's a form of gamification.
So once the employee's logged on to the platform, the employees can design their own characters and compete by quickly answering questions about the firm and its offerings.
What they're really encouraging their employees to do is to cross-sell their services.
So a company has a lot of services, but in one, let's say, engagement or project, the employee only kind of works on one service or provides one type of service to the client.
The company would like to encourage the employees to also introduce their other services to the client as well.
So Walmart introduced virtual reality to upgrade employee training.
Reference
Brancaccio, D., & Schroeder, A. (2023, October 25). How video game training can boost employee performance. Marketplace. https://www.marketplace.org/2023/10/25/how-video-game-training-can-boost-employee-performance/