Gamification And Its Impact In Advancing Africa
Gamification And Its Impact In Advancing Africa
Gamification And Its Impact In Advancing Africa
By Lebo Lekoma
March 1, 2023
Summary
In the wake of the Games for Change Africa festival, which took place towards the end of2022, it's becoming increasingly clear that gaming - and impact gaming in particular - has the potential to be a significant force for good across the African continent.
Not only can the sector help drive positive change in fields such as education, financial literacy, and skills development, but impact gaming can also promote job creation and help foster diversity and inclusivity.
Globally, impact games have grown from being worth $3.5 billion in 2018 to the point where they're expected to be worth $24 billion by next year.
Imagine the brand impact they could make if they instead unlocked some of the knowledge within their organisations and built it into games that have the potential to educate and drive positive behavioural change.
The only way that impact games will reach their true potential is if the sector is as diverse and inclusive as possible.
It's therefore critical that the right foundational work is done before embarking on an impact games project.
Ultimately, there is undoubtedly serious potential for impact games to have transformational power across a number of sectors on the continent.
Reference
Lekoma, L. (2023, March 1). Gamification and its impact in advancing Africa. The Media Online. Retrieved March 13, 2023, from https://themediaonline.co.za/2023/03/gamification-and-its-impact-in-advancing-africa/