How gamification in corporate learning can boost engagement
How gamification in corporate learning can boost engagement
How gamification in corporate learning can boost engagement
By Kate Birch
March 6, 2023
Summary
For BBVA, recently named Europe's most sustainable bank by S&P for a third consecutive year, gamification is an extremely important element of its training system design - as it helps to "Cement employee motivation and engagement and therefore commitment to development", says Pilar Concejo, BBVA's Global Head of Learning.
Gamification - previously more commonly used in business as a tactic to win and retain customers - is proving that in the corporate learning landscape, it can achieve just that.
It's little wonder then that more businesses, from IBM to BMW to Deloitte, are turning to gamification as a strategy not just in sales and marketing but as part of HR and learning development to attract and develop talent and boost worker motivation and engagement.
While, among early pioneers of gamification in corporate learning, Hilton Garden Inn introduced in 2009 a video game for workforce training - something they insist boosted information retention among employees and improved the guest experience.
An, who frequently uses team-based gamification in an employee setting to stimulate team collaboration, says gamification of employee learning can attract more of the right people to the team, thereby stimulating a more productive team culture and improved retention.
The application of AI to new technologies such as Augmented Reality, Virtual Reality and Extended Reality is moving gamification into the next level - leveraging the principles of gamification in real time, moving from training to learning by doing, and from one-size-fits-all to personalization.
How 5 companies have incorporated game-like elements into corporate learning programs to engage and motivate.
Reference
Birch, K. (2023, March 6). How gamification in Corporate Learning Can Boost Engagement. Business Chief North America. Retrieved March 24, 2023, from https://businesschief.com/leadership-and-strategy/how-gamification-in-corporate-learning-can-boost-engagement