Funstration: How I Frustrate Customers for a Living
Funstration: How I Frustrate Customers for a Living
Funstration: How I Frustrate Customers for a Living
December 21, 2022
Summary
Whether you're finally getting into the loyalty game with a shiny, brand new loyalty points program or looking to breathe new life into a program that's been running for decades, you want to embrace the idea that properly managed frustration can actually play a healthy role in keeping your customer community active, engaged and satisfied.
Tempering frustration with these little glimmers of "Success", even when the odds are stacked horribly against you, is one of the ways lotteries keep players coming back again and again.
What initially comes across as anger, fury, and unrecoverable player frustration is nothing more than a temporary bump in the road for gamers who, once they finally succeed in their game goals, demonstrate a fanaticism and loyalty rivaling anything found elsewhere in the consumer world.
Then at the end, after running out of plays, the system prompted me to buy another play in exchange for a thousand TollTag points.
Herein lies the problem: I was just given an unrestrained run of ten consecutive plays in under two minutes, thereby cheapening my perceived value of a "Play".
Customers who hoard points are a big problem these days, especially for CFOs wrestling with how to account for this growing liability on their financial statements.
In MinisoLove, we trickle out two daily plays of a digital instant win "Claw game" to the customer.
Reference
Wise Marketer. (2022, December 21). Funstration: How I frustrate customers for a living. The Wise Marketer - Featured News on Customer Loyalty and Reward Programs. Retrieved January 19, 2023, from https://thewisemarketer.com/gamification/funstration-how-i-frustrate-customers-for-a-living/