Older gamers say the industry doesn’t design with them in mind
Older gamers say the industry doesn’t design with them in mind
Older gamers say the industry doesn’t design with them in mind
By Ashley Milne-Tyte
July 6, 2023
Summary
That's just a fraction of overall U.S. spending on video games, which last year was $56 billion.
The number of older players keeps going up, and some see a missed business opportunity here, especially as seven out of 10 older gamers don't think the industry designs games with them in mind, according to AARP. Celia Pearce has been studying older gamers for years.
"There are so many TV programs for and about older adults now, and it is baffling to me that the game industry is not taking the hint," she said.
The first one he tried "Was literally the first video game: Atari's Pong," he said.
The company now focuses solely on older gamers - what he calls grown-up gamers.
"We knew we needed to differentiate ourselves, and there was nobody in the entire gaming business who explicitly said they want the grown-up gamer to be their primary demographic," he said.
Rosenblatt said his gamers play to stay sharp - and to stay social.
Pang said he'll likely still be playing games at that age.
Reference
Milne-Tyte, A. (2023, July 6). Older gamers say the industry doesn’t design with them in mind. Marketplace. https://www.marketplace.org/2023/07/06/older-gamers-say-the-industry-doesnt-design-with-them-in-mind/