Entice, don’t sell: Why gamification is a catalyst for everyday business impact
Entice, don’t sell: Why gamification is a catalyst for everyday business impact
Entice, don’t sell: Why gamification is a catalyst for everyday business impact
By Richard Robinson
March 23, 2021
Summary
Whether you want to acquire new customers, retain existing customers or wish to grow customer lifetime value, using game mechanics in your marketing efforts is proven to help you achieve strong business results.
Through gamification, you can create differentiation, leading to competitive advantage that will help you increase customer engagement, drive better performance throughout the customer journey, increase customer lifetime value, delivering better results, faster.
The fashion brand Zizzi used gamification in marketing to great effect when launching a new swimwear collection.
"We can build campaigns ourselves, and the LeadFamly platform is so easy to use. We are so happy with the success of our campaigns. Because of how well they've performed, we will now make a lot more game campaigns for this year's marketing strategy that we originally planned. The LeadFamly platform is for companies that want to gather new leads, delight current customers, and entice customers to spend valuable time interacting with your brand." - Katja Vinding, Digital Marketing Coordinator, Zizzi.
Zizzi focused on customer experience first and created content that pulled their audience through a journey, rather than just pushing a message to the target audience.
In addition to increasing commercial efficiency, a gamification platform hands execution power back to the marketing team so they have full control over output and can test, evaluate and improve campaigns in-house.
We see those brands that reap the greatest reward from gamification are using it across the full customer lifecycle to get, keep and grow their audience - brands like Coop, Masai, and VERO MODA. Whenever you use game mechanics, you have the opportunity to surprise and delight your audiences whilst also delivering tangible impact to your business.
As marketers we need to understand what makes our customers tick and engage with them in the most effective way.
Gamification can provide dynamic, highly engaging ways to communicate with our audiences across the whole of the customer lifecycle.
Helping you get, keep and grow customers and providing everyday business impact.
Reference
Robinson, R. (2021, March 23). Entice, don't sell: Why gamification is a catalyst for everyday business impact. Retrieved July 02, 2021, from https://econsultancy.com/why-gamification-is-a-catalyst-for-everyday-business-impact/