How to score virtual audience engagement with gamification
How to score virtual audience engagement with gamification
How to score virtual audience engagement with gamification
By Gregory Crandall
March 17, 2021
Summary
Virtual events have swiftly become the norm; but while organisers have grown to appreciate their many advantages, keeping audiences engaged remains a challenge.
For many virtual events, the missing engagement ingredient is gamification.
Implemented creatively, gamified elements can boost an audience's interaction with event content, promote in-depth learning, and keep connections active in the virtual space.
Good event content is only useful if the audience engages with it.
In virtual events, content can be dispersed and offered in a variety of forms, from text to video to animation.
As people tend to crave entertainment, gamification can actually help attendees stay focused on the content that will contribute to achieving the event's goals.
For virtual events of this kind, the challenge is to make the online experience as immersive, immediate and natural as it is to mingle, meet and 'talk shop' in real life.
From the organiser's point of view, virtual events offer unique advantages that can leverage them beyond physical events in terms of audience diversity, size and reach.
When designing gamified elements, planners must stay focused on the event goals, not only to ensure that the gamification is relevant, but that it won't simply overwhelm the content.
The line between gamified virtual event and online gaming site should never be a blurry one.
Reference
Crandall, G. (2021, March 17). How to Score virtual audience engagement with gamification: Digital. Retrieved June 22, 2021, from https://www.campaignasia.com/article/how-to-score-virtual-audience-engagement-with-gamification/468344