Creating unique experiences through gamification
Creating unique experiences through gamification
Creating unique experiences through gamification
January 12, 2021
Summary
Because games are repeat affairs, and humans love playing the same game over and over, we can use this idea to create 'stickiness' on our platforms.
The Nike fitness app, GetMore247 and the Discovery platform are making great use of games to increase engagement, as well as to reward and retain customers.
Personalisation: Games are inherently personal affairs.
For GetMore 247, for example, it was through the GetMore Games.
Anyone can join the GetMore Games and have the opportunity to win prizes, including vouchers from some of South Africa's top retailers, a monthly lucky draw for a trending technology product and the monthly grand cash prize.
For a chance to win, gamers must answer easy weekly quizzes that are based on the GetMore 247 programme.
Each gamer must complete a quiz received via email and SMS. This entitles them to play a game, which either results in an instant prize or points that move them up a leader board.
The allocation of points ensures longevity and interest in the games.
At the end of the day, all that matters is the bottom line, right? Well, fun and games didn't detract from this objective.
With points being awarded for every gamer who joined a free GetMore 247 trial, double points for those who joined the standard GetMore membership and triple points for those who joined the GetMore Plus membership, it ensured that new members constantly joining the programme.
Reference
Creating unique experiences through gamification. (2021, January 12). Retrieved March 02, 2021, from https://www.mediaupdate.co.za/marketing/149958/creating-unique-experiences-through-gamification