InvestCloud: How Gamification Boosts Digital Engagement for Financial Institutions
InvestCloud: How Gamification Boosts Digital Engagement for Financial Institutions
InvestCloud: How Gamification Boosts Digital Engagement for Financial Institutions
By Polly Harrison
December 29, 2020
Summary
Within the realm of FIs, new ways of improving the digital customer experience have been developed, such as hyper-personalisation of content and more intuitive and accessible digital experiences.
Understanding how and why clients make certain decisions means financial institutions can tailor the information they receive and when they receive it.
Framing the relationship as a gamified journey makes the digital experience more engaging while ensuring that clients see the value of the relationship.
Any financial institution that relies on customers, or even employees, engaging with its digital channels can create scalable, gamified features that make the digital experience stickier.
The combination of a smart digital experience enhanced with the behavioural science dynamics of gamification and decision theory is a winning strategy.
In a world where financial institutions are competing for attention - whether that is with the dozens of other applications used by corporate clients, or even social and entertainment media with private clients, these dynamics are crucial to ensuring you remain at the forefront.
Reference
Harrison, P. (2020, December 29). Webpage footer for The Fintech Times. Retrieved January 07, 2021, from https://thefintechtimes.com/investcloud-how-gamification-boosts-digital-engagement-for-financial-institutions/