What gaming can teach the movie industry about fan engagement
What gaming can teach the movie industry about fan engagement
What gaming can teach the movie industry about fan engagement
By Lisa Sun
July 31, 2021
Summary
Over the years, movies and gaming have developed a symbiotic relationship that permits their combined appeal to become greater than the sum of their parts.
Franchises such as Star Wars, The Walking Dead, and The Lord of the Rings have allowed the movie industry to tap into a gaming sector that's now worth over $300 billion and continues to grow.
While the relationship between movies and games clearly has mutual benefits, gaming has one significant benefit over film - that of lasting appeal.
Movie franchises can easily burn out after too many sequels, but gamers will keep coming back for more.
As the movie industry begins its journey into emerging technologies such as blockchain, it can learn from others that have already taken the step.
Ultimately, gamification will prove to be the lever for the movie industry's adoption of blockchain and further cement the ongoing love affair between film and gaming.
GamesBeat GamesBeat's creed when covering the game industry is "Where passion meets business." What does this mean? We want to tell you how the news matters to you - not just as a decision-maker at a game studio, but also as a fan of games.
Reference
Sun, L. (2021, July 31). What gaming can teach the movie industry about fan engagement. Retrieved October 13, 2021, from https://venturebeat.com/2021/07/31/what-gaming-can-teach-the-movie-industry-about-fan-engagement/