Gamification: The vital ingredient you simply cannot be without
Gamification: The vital ingredient you simply cannot be without
Gamification: The vital ingredient you simply cannot be without
November 06, 2019
Summary
Gamification is one of many buzzwords that have been enjoying the limelight in recent years.
The 'Basic Strategy to Gamification' panel outlined the phases of gamifying a product, from design to execution and, finally, user experience, while also seeking to challenge misconceptions that have led to gamification being viewed by sceptics as childish or intangible.
"We do have to start with understanding that there are some critical views on gamification in the context of the gaming industry. I often come across people asking the question, 'What is there to gamify in an industry and in a product where the core experience is already a game and where we already have psychological engagement with the game itself?'".
The ever-increasing demand for the gamification of products suggests otherwise and Matthias Ciappara, a Specialist Consultant and Gamification Advocate, outlined similarities between the betting and film industries.
"You can look at gamification as a sprinkle on top of an existing feature, like small elements, or you can look at proper full-blown features that you either build in-house or use third parties to bolt it on," Sandstrom theorised.
There was a general consensus from the panel of speakers that key performance indicators for gamification are difficult to quantify and can be attributed in several different ways.
Pelc expanded: "The gaming experience is quite often all about win or loss, and that's exciting on its own. However, adding the gamification layer lets the operator react to so much more because you can progress players through the near-misses or the losses - and how they feel about them - with simple measures that the technology now allows."
Concluding, Pelc also stressed the importance of recognising the depth of the field and to look past tournaments and badges as the only means of gamification.
She pointed towards the trends of community gaming and streaming as prime examples of taking a gamification initiative in a completely different direction.
Further reading on the topic of gamification and player engagement, as recommended by the panelists:- Hooked, by Nir Eyal.- Play Anything: The Pleasure of Limits, the Uses of Boredom and the Secret of Games, by Ian Bogost.
Reference
Gamification: The vital ingredient you simply cannot be without. (2020, November 06). Retrieved November 09, 2020, from https://www.casinobeats.com/2020/11/06/gamification-the-essential-ingredient-you-cant-do-without/