Interactive Netflix Gamification is Here, but Will it Get People Hooked?
Interactive Netflix Gamification is Here, but Will it Get People Hooked?
Interactive Netflix Gamification is Here, but Will it Get People Hooked?
By Chris Tomasso
July 15, 2020
Summary
Netflix has always employed elements in their design that can be found in games that help make users glued to their screens.
Want to feel just how powerful this technique is? Just boot up your friend's Netflix and you'll feel a discordant alternate-universe version of a Netflix recommendation engine.
Netflix encourages users to binge their content by structuring the content so as to leave the unanswered question of "What will happen next?" in the users' mind at the end of every episode.
At the end of a piece of content, Netflix defaults to automatically playing the next piece unless the user opts out.
The word "Episode" is in quotes because it's like an interactive netflix hybrid of show and game.
Netflix faces fierce competition from both other streaming platforms, as well as users moving to more interactive types of online content.
So Netflix is right to start adding interactive elements to their narrative.
Bandersnatch might be a test-run to see if these an interactive Netflix niche can become part of their unique offering in the market.
Here are some things that Netflix could do that would make this interactive content more effective.
In an interactive Netflix example, users could be asked questions that depend on things they've seen before.
Reference
Tomasso, C. (2020, July 15). Interactive Netflix Gamification is Here, but Will it Get People Hooked? Retrieved July 21, 2020, from https://www.ludogogy.co.uk/article/interactive-netflix-gamification-is-here-but-will-it-get-people-hooked/