How Gamification Can Enhance Your Candidate Experience
How Gamification Can Enhance Your Candidate Experience
How Gamification Can Enhance Your Candidate Experience
By Paul Keijzer
May 14, 2020
Summary
This ultimately makes the candidate experience a priority for any employer wanting to attract the top candidates and build a stronger employer brand.
With a positive experience provided throughout the recruitment journey, candidates are much more likely to accept a job offer.
Even unsuccessful candidates who have a pleasant experience at the different stages of hiring might not only view the organization positively, but also might be more likely to reapply in the future and recommend the company to others, thereby boosting the company's reputation and its ability to source high-caliber candidates.
They cannot afford to fumble the ball when it comes to delivering a compelling and engaging candidate experience, and this is why our company views weaving gamification into the fabric of the recruitment strategy as a solution.
As an innovative strategy for attracting and engaging the modern job seeker, gamification mitigates a great deal of hiring issues, allowing employers to present their potential candidates in a captivating way to interact with the company even before getting their foot in the door.
Gamification enables candidates to have fun and connect to a company in an authentic way while also facilitating the employer to discover the cream of the crop.
Although there are several aspects of recruiting that impact candidate experience, a survey by Talent Board reveals that 81% of all global companies said the No. 1 recruiting focus for 2020 would be employer branding.
A candidate is a close and ongoing touchpoint for an employer, which is why the prospective employer speaks volumes about the employer value proposition.
Gamification provides a familiar and fun environment that can put candidates at ease, allowing them to be at the top of their game and display their true skills and capabilities, all while having fun.
While the younger candidates might face adversity because of the lack of depth in their resume, the older candidates may suffer due to the irrelevant past work experience.
Reference
Keijzer, P. (2020, May 14). Council Post: How Gamification Can Enhance Your Candidate Experience. Retrieved May 15, 2020, from https://www.forbes.com/sites/forbesbusinesscouncil/2020/05/14/how-gamification-can-enhance-your-candidate-experience/