Gamification, Manipulation, and Ethics
Gamification, Manipulation, and Ethics
Gamification, Manipulation, and Ethics
By Yu-kai Chou
Summary
During my conference talks, I regularly get questions from people who ask me whether gamification is a form of manipulation and therefore unethical to use.
My quick answer: yes, gamification is a form of manipulation.
You weren't going to do something for your friend, but your friend said "Please" in a sincere manner, and even though nothing tangible has changed about the transaction, you now willingly and happily agree to do it for them.
If your friend offered you payment, you may even become offended.
In no way do you think your friend is being unethical in doing so.
At the end of the day, gamification is not mind control.
Good gamification design motivates those who are on the fence - those who are interested with the end-results but need a bit more motivation to push through.
Just as you don't have to agree with people who say "Please" to you, nor do you have to finally consent to your charismatic friend who is persuading you to do things you hate.
If you truly don't want to go to your friend's party, you still won't do it.
If you want to take your Gamification practice to the next level, then come join us.
Reference
Chou, Y.-kai. (n.d.). Gamification, Manipulation, and Ethics: Yu-kai Chou: Gamification & Behavioral Design. Retrieved February 24, 2020, from https://yukaichou.com/gamification-study/gamification-manipulation-ethics/