electronic word‐of‐mouth — Research — University XP

Posts tagged electronic word‐of‐mouth

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory

augmented realityDave EngSeptember 26, 2022AR filters, augmented reality, electronic word‐of‐mouth, gratifications, playability, satisfaction, social media, researchComment