Impact of workplace frustration on online gamer loyalty

Impact of workplace frustration on online gamer loyalty

Impact of workplace frustration on online gamer loyalty

Gen-Yih Liao , Thi Tuan Linh Pham , Tzu-Ling Huang , T.C.E. Cheng , Ching-I Teng

Abstract

“Online games are prevalent internet applications and are known for satisfying the various needs of users. Nonetheless, little is known about whether online games could be a resort for users encountering workplace frustration. Explaining how workplace frustration and users' need satisfaction affect loyalty of online gamers, this study aims to formulate hypotheses and develop a framework based on the self-determination theory (SDT).The authors use an online survey to collect 848 responses and use structural equation modelling to test the hypotheses.The authors find that workplace frustration, autonomy need satisfaction and competence need satisfaction are positively related to online gamer loyalty. Moreover, workplace frustration enhances the link between competence need satisfaction and online gamer loyalty.”

Reference

Liao, G. Y., Pham, T. T. L., Huang, T. L., Cheng, T. C. E., & Teng, C. I. (2021). Impact of workplace frustration on online gamer loyalty. Industrial Management & Data Systems. https://www.emerald.com/insight/content/doi/10.1108/IMDS-08-2020-0504/full/html

Keywords 

Online games, workplace, loyalty

Category  

Online game