Mattel will make 80% of its games color-blind accessible by the end of the year
Mattel will make 80% of its games color-blind accessible by the end of the year
Mattel will make 80% of its games color-blind accessible by the end of the year
By Hunter Schwarz
June 27, 2024
Summary
Mattel announced it will make 80% of its games color-blind accessible by the end of 2024. This move aims to make gaming more inclusive for individuals with color vision deficiencies. The company will introduce design changes such as using patterns and textures alongside colors to differentiate game components. Mattel’s initiative reflects a growing trend in the toy industry towards accessibility and inclusivity, responding to feedback from color-blind players and advocates. This commitment underscores Mattel’s broader strategy to enhance user experience and ensure that its games are enjoyable for a diverse audience.
Reference
Schwarz, H. (2024, June 27). Mattel will make 80% of its games color-blind accessible by the end of the year. Fast Company. https://www.fastcompany.com/91146946/mattel-is-making-its-games-colorblind-accessible
Tags
Mattel, Color-blind accessible, Inclusivity