Diversity in gaming – building an equitable future for all gamers
Diversity in gaming – building an equitable future for all gamers
Diversity in gaming – building an equitable future for all gamers
By David Murphy
February 21,2023
Summary
Within this, female gamers represent 48 per cent of the global mobile gaming market - which mirrors the population at large, with 21 per cent of adult mobile gamers being women aged 36 yrs+.
These figures speak to a considerable progression in gaming culture and gaming audiences that has grown exponentially since the 2010s, particularly within mobile gaming.
Where female players have adapted to games, rarely has game design adapted to female player behaviours.
Women aged 35 years and older are now driving growth in mobile gaming, and older female segments are also becoming more important, and as a result, the types of mobile games that are targeting women are rapidly changing.
Games with a strong narrative, characters with whom they can identify and interact, whose story may be similar to their own, and which reflect common themes in life stage and experiences, are critical to female gamers of all ages today.
Many existing fans have played the game since day one of the first 'Delicious Emily' game launch back in 2006.
Limitations in gaming genres and platforms, and gendered social stereotyping, all played a role in disenfranchising women and those who identify as female from gaming culture in the past.
Reference
Murphy, D. (2023, February 21). Diversity in gaming – building an equitable future for all gamers. Mobile Marketing Magazine. Retrieved February 27, 2023, from https://mobilemarketingmagazine.com/diversity-in-gaming-building-an-equitable-future-for-all-gamers