Use Gamification Techniques to Engage Employees and Customers
Use Gamification Techniques to Engage Employees and Customers
Use Gamification Techniques to Engage Employees and Customers
By Scott Clark
September 29, 2020
Summary
Gaming principles such as challenges, competition, rewards and personalization keep employees engaged and learning.
Shenzen, China-based Tencent, the largest gaming company in the world, reported net income of $13.5 billion in 2019, largely through the sale of mobile games.
Although well known for its part ownership of Fortnite, PlayerUnknown's Battlegrounds and Battlestate Games, the company has also invested in "Serious games" for education, science, health and other industries.
According to a study of more than 3,000 gamers conducted by academic researchers in Hungary, there are seven motivational factors for online gaming: social, escape, competition, coping, skill development, fantasy and recreation.
Games provide players with degrees of interactivity that range from total freedom to tightly scripted, according to a research paper from Julia Brich at Ulm University entitled "Motivational Game Design Factors In Player-Game Adaptivity." Freedom of control can increase a player's perceived autonomy while a more restricted experience may be better for delivering meaningful stories.
According to Brich, for serious games, a player's intent or motivation can initially be either to play the game or to use it as a learning tool.
The founders of Discord, Jason Citron and Stan Vishnevskiy, knew that gamers like to communicate with each other while they play games.
The gaming industry has long suspected that video games can increase productivity.
Customers play games and compete against other customers to win prizes or discounts.
Gamify's Gizmo tool facilitates the creation of custom gaming campaigns and includes analytics and reporting functionality so the brand can ascertain the success of its gaming program.
Reference
Clark, S. (2020, September 29). Use Gamification Techniques to Engage Employees and Customers. Retrieved October 01, 2020, from https://www.cmswire.com/employee-experience/what-can-gamification-bring-to-the-enterprise/