Binary Social Game: A Principle for Enhancing Desired Behaviors through Asynchronous Social Interactions

Binary Social Game: A Principle for Enhancing Desired Behaviors through Asynchronous Social Interactions

Binary Social Game: A Principle for Enhancing Desired Behaviors through Asynchronous Social Interactions

Seokwoo Song, Hong Yoon Kim, Jongwon Kim, Kiljong KimHyunkook Cho, Dong Young Lim

Abstract

"Within the HCI community, the impact of social dynamics on behav-ior change has gained considerable interest. This paper introduces the Binary Social Game (BSG), a principle that utilizes asynchro-nous social interactions to motivate desired behaviors. Initially, we developed GrowFlower based on the BSG principle, and its effec-tiveness was evaluated through a two-week wizard-of-oz study. After gaining insights from the preliminary study, we refined our approach and created GENGO, a bingo-style game that is specif-ically designed to encourage exercise as a targeted behavior. A subsequent two-month user study in real-world conditions, involv-ing 82 participants, validated GENGO’s effectiveness in fostering consistent exercise habits. These findings highlight the potential of BSG as a useful tool for promoting desired behaviors within a group context, especially through asynchronous social interactions. This study contributes to the understanding of how social dynamics can be leveraged for behavior change."

Reference

Song, S., Kim, H. Y., Kim, J., Kim, K., Cho, H., & Lim, D. Y. (2023). Binary social game: A principle for enhancing desired behaviors through asynchronous social interactions. Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems, 1–14.

https://dl.acm.org/doi/10.1145/3594739.3610684

Keywords

Group Game, Behavior Change, Exercise Motivation